About the Project

eSilver Tour is a European project funded by the European Commission under the Erasmus+ KA2 programme.

Context. Silver tourism can be a competitive advantage for seniors’ organisations and tourism SMEs, since the silver tourism is an extension of the tourist segment based on quality. Due to demographic changes in European population, older people tourism represents a business opportunity by increasing the supply of goods and services. Adaptation to an ageing society requires increased independence and social inclusion. By following recent trends our team came up with an idea to contribute to changes in tourism sector by developing a eSilverTour project.

The aim of the project is to develop digital marketing competences in seniors’ organisations staff and tourism professionals to answer the real tourism needs of senior people, by addressing the psychosocial and physical needs of older travelers and their expectations. The eSilver Tour will give a visibility to silver tourism market as a viable and affordable economical sector by improving the offer to a market segment that will have, in the coming years, the highest growth rate in the tourism industry.

Key project results. eSilver Tour project will enable the increase of the skill levels of seniors’ organisations staff and tourism by developing the following results:

1. Professional Profile of the eSilver Tourism Expert based on an analysis of senior tourism, tourism digital marketing & skills for active ageing.
2. eSilver Tour B-Learning Course in digital marketing for silver tourism and active ageing that meets the needs of professionals.
3. eSilver Tour Platform/Website: a high-quality learning tool with an innovative learning content. 

The project started its activities in December 2020 and will last for 30 months (finishing in August 2022). During this period, we will invite you to the number of events, conference, pilot actions of the learning tool development and, in the end, to join the eSilver Tour Platform.

The partnership believes that the project will offer a purposeful solution corresponding to new tendences in tourism sector and strengthen the competencies of project beneficiaries.