Developing digital marketing competences among seniors’ organizations staff & tourism professionals to answer the real tourism needs of seniors.

Silver tourism can be a competitive advantage for seniors’ organisations and tourism SMEs, since the silver tourism is an extension of the tourist segment based on quality. Due to demographic changes in European population, older people tourism represents a business opportunity by increasing the supply of goods and services. Silver Tourism would help to balance the seasonality effect in the tourism sector, since most of the older people are no longer integrated into the labour market and can enjoy their leisure time: this represents a very attractive market.

Understanding active ageing is a precondition for a successful marketing of the Silver Tourism destination and products. The purpose of the eSilver Tour project is to improve the quality of the touristic services promoted to older people by seniors’ organizations and tourism SMEs, by developing an innovative learning model via a blended training course directly addressing the specific needs of:

• Senior people organizations staff who wants to develop touristic products for their users/clients.
• Tourism professionals, entrepreneurs and those staff of tourism SMEs as well as students active in tourism; those want to be specialized in Silver Tourism.