Project eSilver Tour aims to develop digital marketing competences for seniors’ organisations staff and tourism professionals to answer the real tourism needs of senior people. For this purpose, project team will develop a training course by applying a blended learning approach. The course will be integrated into the user-friendly and visually attractive e-learning platform.
The eSilver Tour blended course will feature a range of relevant topics: it will allow to develop competencies in Silver Tourism, Digital Marketing and Active Ageing; will empower participants to become an eSilver Tourism Expert, specialist in Digital Marketing and to address the core needs of Silver Tourism.
The beta version of the platform will be presented in April 2022. The pilot testing will be performed with seniors‘ organisations staff and tourism professionals (12 participants per partnership country, 60 in total) in order to evaluate its effectiveness, efficiency and applicability to the target group’s needs.
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More information on how to participate in pilot testing activities coming soon!