eSilver Tour team aims to develop an innovative blended course in digital marketing for Silver Tourism & Active Ageing that meets the needs of pro¬fessionals.
The course will consist of 9 modules:
- M1 - Digital Marketing and its potential for Silver Tourism;
- M2 - Digital Marketing Management in Tourism;
- M3 - Tourism Marketing and e-Commerce;
- M4 - Marketing Strategies in Social Media;
- M5 - Digital Marketing and Silver Tourism;
- Μ6 - Silver Tourism and the competencies for Active Ageing;
- Μ7 – Stereotypes about silver tourism and ageing;
- Μ8 - Silver Tourism and seasonality effect;
- M9 - Designing of tourism offer to senior population.