B-Learning Course

eSilver Tour team aims to develop an innovative blended course in digital marketing for Silver Tourism & Active Ageing that meets the needs of pro¬fessionals.

The course will consist of 9 modules:

  • M1 - Digital Marketing and its potential for Silver Tourism;
  • M2 - Digital Marketing Management in Tourism;
  • M3 - Tourism Marketing and e-Commerce;
  • M4 - Marketing Strategies in Social Media;
  • M5 - Digital Marketing and Silver Tourism;
  • Μ6 - Silver Tourism and the competencies for Active Ageing;
  • Μ7 – Stereotypes about silver tourism and ageing;
  • Μ8 - Silver Tourism and seasonality effect;
  • M9 - Designing of tourism offer to senior population.

This project has been funded with support from the European Commission. This communication (website) reflects the views only of the author and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Project: 2020-1-FR01-KA202-079845