eSilver Tour team aims to develop an innovative blended course in digital marketing for Silver Tourism & Active Ageing that meets the needs of professionals.
The course will consist of 8 modules:
- Digital Marketing and its potential for Silver Tourism
- Silver Tourism and seasonality effect
- Silver Tourism and the competencies for Active Ageing
- Stereotypes about silver tourism and ageing
- Digital Marketing and Silver Tourism
- Marketing Strategies in Social Media
- Digital Marketing Management in Tourism
- Designing of tourism offer to senior populatio
It is planned to have 2 drop-in sessions for Q&A. The first one will be after the 4th module when theoretical part on silver tourism is completed and at the very end when learners gain the knowledge about digital marketing and its practical application.