B-Learning Course

eSilver Tour team aims to develop an innovative blended course in digital marketing for Silver Tourism & Active Ageing that meets the needs of professionals.

The course will consist of 8 modules:

  • 1Digital Marketing and its potential for Silver Tourism
  • 2Silver Tourism and seasonality effect
  • 3Silver Tourism and the competencies for Active Ageing
  • 4Stereotypes about silver tourism and ageing
  • 5Digital Marketing and Silver Tourism
  • 6Marketing Strategies in Social Media
  • 7Digital Marketing Management in Tourism
  • 8Designing of tourism offer to senior populatio

It is planned to have 2 drop-in sessions for Q&A. The first one will be after the 4th module when theoretical part on silver tourism is completed and at the very end when learners gain the knowledge about digital marketing and its practical application.

This project has been funded with support from the European Commission. This communication (website) reflects the views only of the author and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Project: 2020-1-FR01-KA202-079845